Quick answer

GeraFarm connects Georgian producers (Kakheti wine, Imereti fruit, Kartli dairy, Svaneti highland goods) with Tbilisi, Batumi, Kutaisi, Gori and Mtskheta buyers. National Food Agency (NFA)-compliant listings, ₾ pricing, TBC Pay + Bank of Georgia Pay settlement. Georgia the country — საქართველო, capital Tbilisi, not the US state.

Why Georgia's agriculture needs a digital spine

Georgia produces world-class wine (8,000-year tradition, UNESCO-listed qvevri method), hazelnuts, matsoni, tkemali, honey, fruit (Kakheti apples, Imereti peaches), and leafy greens. Distribution is fragmented — most producers sell through intermediaries who capture 30–50% of margin. GeraFarm is a direct-to-retail and direct-to-restaurant marketplace that lets producers from a village near Telavi, Kutaisi or Ozurgeti sell straight to Tbilisi buyers.

National Food Agency (NFA) and Revenue Service rules

NFA registration (nfa.gov.ge): Every food producer must register with the National Food Agency. GeraFarm verifies the NFA registration at onboarding.
Wine labelling: Kakheti PDO wines (Mukuzani, Kindzmarauli, Tsinandali, Gurjaani) follow EU-equivalent geographic indication rules.
Revenue Service (rs.ge): Small-scale farmers on agri-status pay reduced tax; individual entrepreneurs use small-business 1% turnover tax.
Cold-chain: Dairy and meat shipments through GeraFarm's partner logistics use temperature-logged vans compliant with NFA cold-chain rules.

Regions & what they ship

Kakheti (კახეთი): wine (Saperavi, Rkatsiteli, Khikhvi), chacha, apples, walnuts
Imereti (იმერეთი): Kutaisi produce — grapes, tkemali, fresh greens, imeretian khachapuri cheese
Kartli (ქართლი): dairy, eggs, Gori area apples, Mtskheta grapes
Samegrelo: Zugdidi corn, elarji, sulguni cheese
Adjara: Batumi tangerines, adjaruli cheese
Svaneti: highland honey, cured meats, specialty grains

Pricing in lari (₾) — 2026 examples

Kakheti table wine (1L jar): ₾8–₾20
Premium Saperavi bottle: ₾25–₾80
Imeretian cheese (1kg): ₾18–₾30
Matsoni yoghurt (500g): ₾4–₾8
Seasonal fruit crate (10kg): ₾20–₾60
Svaneti honey (500g): ₾25–₾45

Paying and settling in ₾

TBC Pay, Bank of Georgia Pay, Liberty Bank Mobile
PayBox terminals for rural producers without active online banking
₾ payouts to TBC, BoG, Liberty, ProCredit, BasisBank
Cash-on-delivery for restaurant buyers in Tbilisi and Batumi

How GeraFarm differs from Vendoo and MyMarket.ge

Vendoo and MyMarket.ge allow agricultural classifieds but have no cold-chain, no NFA-verified producer tags, no traceability. GeraFarm is purpose-built for agri: batch-level traceability, lot numbers, farm GPS coordinates, photo verification of every shipment, plus bulk-order workflows for restaurants in Tbilisi's Vake and Vera districts.

Georgian language note

Kartuli (ქართული) is the default producer UI. English and Russian for buyers. ქართულ ენაზე თარგმანი მოდის for long-form marketing.

GeraFarm in Georgia 2026 — Farm-to-Market in Tbilisi, Kakheti, Imereti