GeraFarm in India 2026 — Fair Prices from Farm to Plate

GeraFarm lets Indian farmers sell produce, grains, spices, and dairy directly to restaurants, kirana aggregators, FPOs, and export buyers. Price discovery is transparent, payment is UPI-immediate, and mandi dependency is optional not mandatory.

GeraFarm and the Indian regulatory picture

Agriculture in India is jointly regulated by the Ministry of Agriculture & Farmers Welfare, state APMC Acts (now loosened by several states after the 2020 farm laws' rollback and subsequent state-level reforms), the FSSAI under the Food Safety and Standards Act 2006 for any processed item, and the Agricultural and Processed Food Products Export Development Authority (APEDA) for export. GeraFarm lets you choose whether to sell inside APMC channels or outside (where state law permits); either way, we issue a GST-compliant invoice and digital weighment certificate.

What Indian farmers sell on GeraFarm

• Cereals — rice, wheat, maize, bajra, jowar, ragi
• Pulses — toor, chana, moong, urad, masoor
• Oilseeds — mustard, groundnut, soybean, sesame
• Vegetables — tomatoes, onions, potatoes, chillies
• Fruits — mango, banana, pomegranate, grapes, citrus
• Spices — turmeric, cardamom, pepper, coriander
• Dairy and poultry direct from certified farms

What you pay in rupees

• GeraFarm listing: Free
• Transaction commission: 2% on successful sale
• Premium farmer dashboard: ₹199/month
• Export documentation assist (APEDA): ₹999/consignment

Paying the Indian way — UPI, cards, and more

Buyers pay by UPI, NEFT/RTGS, Razorpay cards, or on-delivery cash where logistics permits. Farmers receive INR directly to Aadhaar-linked bank accounts, typically same-day for UPI and T+1 for card/netbanking.

How GeraFarm compares to Indian alternatives

• DeHaat — strong agri-input plus output model, focus on eastern India
• Ninjacart — B2B fresh produce, focus on South India and metros
• AgroStar — inputs and advisory, lighter marketplace
• Jumbotail — B2B kirana, wholesale staples
• Unnati — agri-fintech plus marketplace

Coverage across India's cities

Farmer onboarding is active across Maharashtra, Karnataka, Andhra Pradesh, Tamil Nadu, Gujarat, Punjab, Haryana, Madhya Pradesh, Uttar Pradesh, Bihar, West Bengal, and Telangana. Buyers cluster around metros (Mumbai, Bengaluru, Delhi NCR, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad) and export hubs (Mundra, Nhava Sheva).

Hindi and regional-language availability

हिन्दी में अनुवाद — Hindi is live as the default rural-facing language; Marathi, Telugu, Tamil, Kannada, Punjabi, Gujarati, and Bengali interfaces are shipping this quarter.

From the rest of the Gera ecosystem

• GeraMarket — sell processed or packaged versions of your produce
• GeraSure — crop insurance against weather and yield loss
• GeraEats — restaurants source farm-direct supply