Quick answer: GeraFarm is a direct-to-consumer and B2B marketplace for UK farms. We take 4% commission on direct consumer sales (vs 30%+ at supermarket-adjacent aggregators), track DEFRA's Sustainable Farming Incentive (SFI) standards, pre-fill Red Tractor and SALSA assurance paperwork from farm events you log, and settle in GBP to your UK business account within 48 hours.

The UK regulatory and policy stack

DEFRA — ELM & SFI: the Basic Payment Scheme wound down; the Environmental Land Management scheme, with Sustainable Farming Incentive, Countryside Stewardship and Landscape Recovery, is now the main public-money mechanism. GeraFarm logs field events and exports data in the RPA-compatible format for grant claims.
Red Tractor Assurance: evidence logs for animal welfare, crop protection, and traceability. Our farm-diary auto-fills the forms you needed to handwrite or re-enter. SALSA, LEAF and Soil Association integrations similarly.
Food Standards Agency & EHO: processed-meat and dairy sales require the right FSA/EHO approval; we surface scope and signpost to your local authority.
UK VAT on food: most unprocessed food is zero-rated. We apply VAT correctly per SKU category and produce UK-compliant invoices.
APHA traceability — livestock: movement reporting via BCMS / ScotEID / WLBP / APHIS integrated at checkout for livestock sales.
UK GDPR / ICO: customer address and marketing data processed under UK GDPR.

UK pricing in pounds sterling

Farm onboarding: £0
Direct-to-consumer commission: 4% of order value
B2B wholesale commission: 2% of order value
GeraFarm Pro: £29/month — SFI data export, Red Tractor autofill, advanced analytics
Farmer subscription for buyers (box scheme): £0 platform fee; set your own price

Fair comparison with UK alternatives

Farmdrop (closed) — the pioneer UK farm-direct platform ceased in 2021. Gap in the market remains.
Pipers Farm — vertically integrated Devon farm with direct online sales; limited to their own range.
Neighbourfood — weekly farmers-market-via-app model in the UK.
Big Barn — long-established UK local-food directory.
NFU Farm Shop — signposting service rather than a transaction platform.
Amazon Fresh / Ocado — large-scale but supermarket-margin, not direct-farm revenue.
GeraFarm — low-commission direct channel plus farm-to-restaurant wholesale, built around UK regulatory evidence.

Real UK use case — a Cumbrian mixed farm

A 120-hectare Cumbrian farm with pedigree Herdwick sheep, a vegetable field and two house cows lists a monthly veg-box, seasonal hogget boxes and raw milk (licensed) on GeraFarm. Red Tractor audit paperwork is exported from the platform in 20 minutes. SFI land-cover actions logged as they happen feed directly into the RPA claim. Monthly direct revenue: £6,400, of which £6,144 reaches the farm account — the missing £256 is GeraFarm's 4% cut.

UK coverage

All four nations supported. Strongest buyer density in the Home Counties, Greater Manchester, Bristol, Edinburgh, Leeds, Cardiff and Belfast. Farmer density weighted to Scotland (Aberdeenshire, Dumfries & Galloway, Perthshire), Wales (Powys, Ceredigion, Carmarthenshire), Cumbria, North Yorkshire, Somerset, Devon, Cornwall, Suffolk, Norfolk, Kent and County Down.

Related Gera services for UK farmers

GeraSure — farm liability, livestock, and combined insurance comparison
GeraCash — GBP, EUR and USD settlement for cross-border buyers
GeraCompliance — DEFRA, FSA, Red Tractor and GDPR workflows in one place

What we do not do

Replace your farm insurance — we help you compare it via GeraSure
Handle CPH/BCMS livestock identification — we integrate; the legal responsibility remains the farmer's
Claim SFI/ELM on your behalf — we export the evidence; the claim sits with you

Next Step

Open a UK farm account at gerafarm.com/register. The first sale pays for the first month's Pro subscription several times over.

GeraFarm in the UK 2026 — DEFRA, Red Tractor and the Post-Basic-Payment Farm Platform